Nowadays, people would rather spend time watching a 2 minute video than reading a text for 10 minutes. In this fast moving world, people are in search of information and they need it fast. Hence videos could be a great means of communicating what you need. So here are some of the advantages of using videos as a marketing means.
1. Reach out
With a video posted online, you can reach out to millions of people in so little time. Many people will be able to view it at the same time. It also makes it easier to share with others. According to statistics, people are said to spend more than 45 hours on the internet per month, viewing so many websites and connecting with people. Your videos could go viral which would then gain so many views and likes.
2. Pass the message
With videos, you can easily communicate the message more effectively than printed and other advertising methods. A video would appeal to several senses, giving your viewers a much more clear understanding of the product and the message you want to deliver.
3. Increase duration
People spend more time watching a video than reading a text since videos are much more interesting. Your target customer base will remember what they saw and heard unlike what they read. With the increased use of internet today, you can use social media platforms and emails to send your videos.
4. Cheap and easy
Well, when we talk about marketing through videos, you’d think of high tech cameras and equipment. However, with innovative technology, you can get cheap film production equipment easily. You can even make your videos through a smartphone, since that is the newest trend among youngsters.
5. Winning trust
People would trust a best video production rather than printed media since videos are more realistic, showing what exactly the product can do. This would cause people to trust in the business more since they would presume the business is not trying to hide anything. Also, putting up such videos would build a good first impression among customers.
6. Long lasting
The other advantage is that the videos you post online will be there for years, unlike posters or flyers which are very short lived. If your video goes viral, the benefits you reap will be even more.
Businesses should change according to the modern world. If not, they would be left behind and hence adapting to such online methods is very important when it comes to brand and image building of an organization.