Are you looking for ways for attracting more customers to your business? If so, have you considered running an online store? Or, has your online store turned out to be a bad decision, as you couldn’t raise expected sales? These are some situations that both new and old businessmen face, when they commence a virtual business. Even though running an online shop seems to sound easy, in reality it’s a big step that requires planning. In fact, if you’re an IT expert, you should hire a professional. With that said, there are many situations where these professionals disappoint clients as well.
Therefore, if you were aware of some of these blunders, it would be helpful to avoid it. Hence, you might be having certain ideas about how the webpage or online portal should look like. However, you should always keep the customers in mind, as you wouldn’t want to drive them away. As a fact, there wouldn’t be a point of having a store open 24/7, if it fails to convey the message of the services. With that said, here are 4 blunders that you watch out for:
a. Unavailable information
On the other hand, when a customer visits a webpage, they expect to gather ample information regarding goods or services. Without which, they would not be able to decide if the product is worth the money being spent. Therefore, pictures alone would not support a good online shop.
b. Authenticity of the company
There are many webpages that don’t reveal essential details of the business such as customer service contact line. Moreover, they don’t include information such as the location, e-mail, toll-free telephone numbers, etc. Therefore, this type of website design would draw up negative conclusions regarding the credibility of the company.
c. Sign-up for an account
Imagine having to go through the tiring process of creating an account in order to purchase the services? Customers easily get discouraged having to go through this process, which will result in losing interest. Therefore, you shouldn’t make this a compulsory option but allow them the freedom to shop.
d. Confusing navigation
On the other hand, customers tend to be confused, if the page is disorganized and cannot be easily navigated. Therefore, best website design in Singapore companies suggest to include clear categories, search bar, filters, shopping cart, etc. As, these are the key elements that make the virtual shopping experience easy and enjoyable.
Examining the aforementioned points, you might realize that some of it opposes your ideas. The reason, why you research and think about is because, these tips might cost your store. Hence, whether you’re creating a virtual store or informative page, it’s best to avoid these blunders. With that said, captivate the attention of the page with the best design.